Force India Switches Livery Color
A different car color returns to the Formula 1 grid for the 2017 season after Force India revealed a late change to their livery design ahead of the Australian Grand Prix.
The team has unveiled a new matte pink look for its VJM10 car after signing a sponsorship agreement with water technology business BWT.
This is the second change in their livery in 2017 after the team previously changed from a black, gray and orange car to an all-gray design for the eight days of pre-season testing at the Circuit de Barcelona-Catalunya.
It is the first major switch in colors since 2015 after an evolution from previous white and red, white, orange and green designs and black, orange and green colors between 2008 and 2014.
BWT is the latest company to come on board with Force India, with the team naming many new partners over the winter after finishing fourth in the Constructors’ Championship in 2016. Its logo replaces title sponsor Sahara on the sidepods of the machine, with the other logo moving further down the side of the car.
Team principal Vijay Mallya believes that is an important announcement for the team moving forward.
“The arrival of BWT in Formula 1 is huge news and represents one of the most significant partnerships in our ten-year history,” he said. “It’s a sign of how far we have come as a team with our strong results and completes a solid commercial performance over the winter. For 2017 our cars will sport a vibrant new color scheme with a smart matte finish. Changing the color of our cars is an indication of the strength of this new partnership.”
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