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INDYCAR Signs Multi-Year Extension with Firestone

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The industry announcements continue for INDYCAR as just after announcing they’ve signed an extension with Dallara, they announced on Tuesday that they’ve signed a multi-year contract extension with Bridgestone Americas Tire Opperations, LLC. The signature on the dotted lines means Firestone will continue to be the official tire supplier of the Verizon IndyCar Series.

“Firestone is part of the fabric of INDYCAR and its commitment to evolving performance, innovation and safety in the Verizon IndyCar Series has been remarkable,” said Jay Frye, INDYCAR president of competition and operations. “The Firestone brand has been part of our sport for more than 100 years and continues to be an integral partner in the growth of INDYCAR on and off the racetrack.”

Firestone has a long history of involvement in open-wheel racing, going all the way back to winning the inaugural Indianapolis 500 in 1911 with Ray Harroun. Since then, Firestone has won 67 Indianapolis 500s, more than all other tire manufacturers combined. Notably, the brand spent 20 years away from the sport, before returning to Indy car racing in 1995 and becoming the sole supplier in 2000.

“For more than a century, the Firestone brand has utilized racing as the ideal stage to showcase the trusted dependability of our tires,” said Lisa Boggs, director of motorsports, Bridgestone Americas. “This partnership is integral to our marketing initiatives as it allows us to engage with fans via the unique, multi-faceted platform that the Verizon IndyCar Series provides, and we look forward to building upon the brand’s time-tested racing legacy.”

In addition to announcing the extension, Firestone and INDYCAR also confirmed teams will have a bigger tire allotment at each event this year to allow for more on-track activity during practice sessions. Additionally, teams will be permitted to run one set of alternate (red-sidewall) tires during Friday’s practice at all road and street course events to give them a better idea heading into qualifying and the race.

 

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Ashley McCubbin

Currently the Executive Editor for Popular Speed, Ashley McCubbin also runs Short Track Musings, while handling media relations for OSCAAR. Currently living in Bradford, Ontario, she spends her weekend at the local short tracks in the area taking photos.