Jordan Anderson Taking Own Approach to Full Truck Campaign
With a new number on the door panels of his Toyota Tundra, a new partnership, and marketing in hand, the pieces have come together for Jordan Anderson for 2018.
The 26-year-old took to the NASCAR Hall of Fame on Wednesday, announcing he will run the full NASCAR Camping World Truck Series schedule under Jordan Anderson Racing.
“The opportunity to do what we’re doing this year is only through the selfless efforts of so many amazing people behind the scenes and a culmination of hard work, sacrifice, and answered prayers over the years,” said team principal and driver Jordan Anderson. “To take the next step in my racing career this way is very humbling, and extremely meaningful. Our entire team is made up of guys that love racing, and we’re all eager to see what adventures the years ahead hold for us.”
The announcement allowed him to reveal the brand new blue and white No. 3 Bommarito Automotive/Lucas Oil Products Toyota that he will drive in the NextEra Energy Resources 250 at Daytona International Speedway. Anderson will also receive marketing support from LTi Printing, Jacob Companies, and Knight Fire.
“Seeing Jordan grow from when we first partnered up in 2016 at the Gateway Motorsports Park, to where he is now as we toured his shop yesterday and talked with the crew – it’s been a fantastic journey,” John Bommarito said. “It’s an honor to have him as part of the Bommarito family. He’s a driver that represents our brand with integrity, and we appreciate that”
The new season will see a return of Anderson’s Fueled By Fan’s SponsorJordan.com website, as fans continue to help towards his goals.
“The support we’ve received from the fans of our sport the past 2 years has been very special” said Anderson. “Our entire season last year was a success because of the fans and the relationships made. The reason why all this is happening for 2018 is the same reason. There’s nothing more moving than having the people that make our sport what it is, support you in your journey.”
Anderson will also receive support from Niece Motorsports, and has acquired four trucks to kick off 2018 with.
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