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Lowe’s Takes Sponsorship North of the Border

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There’s no denying the success Lowe’s has had as a NASCAR sponsor partnered with Jimmie Johnson in the Monster Energy NASCAR Cup Series over the past 15 years. Now they hope to do the same north of the border.

The home improvement store was revealed as a new co-primary sponsor on Alex Tagliani‘s No. 18 NASCAR Pinty’s Series Dodge for 22 Racing, set to be featured alongside long-time supporter EpiPen.

“I am very excited about our newest sponsor, Lowe’s Canada,” Tagliani said. “As someone who really enjoys home renovation and construction, carrying the Lowe’s logo is a huge honor for me. It’s no secret that I spend as much time as I can in Lowe’s and can often be found there while my wife is doing the groceries! It’s not every day that you can find such a personal connection with the brands you represent. I can’t wait to start interacting with our new fans, customers and Lowe’s employees across Canada.”

Sylvain Prud’homme, President, and CEO of Lowe’s Canada expressed his excitement in the partnership, noting Tagliani is about excellence and integrity just like they are.

“EpiPen is proud to have Alex as our brand ambassador,” Mrs. Kerri Elkas from EpiPen said. “His profession as a racer is full of risks, but living with severe food allergies could be even riskier for Alex. Over the past four years, our partnership has seen us reach out to the community with a mutual goal of raising awareness among those with food allergies. With these great new partners joining our program, we look forward to more success in the future.”

Tagliani is coming off a season-best season in the NASCAR Pinty’s Series where he finished third in points, despite missing the season-opener due to racing in the Indianapolis 500. He’d visit victory lane three times throughout the season, including at the Honda Indy Toronto, seven top-fives, and 10 top-10s in 11 races.

Tagliani Autosport also revealed they would receive sponsorship from St-Hubert, Quebec’s largest rotisserie restaurant chain founded in 1951.

“I feel fortunate to unveil this car,” Tagliani said. “Our partnering sponsors are a great fit for me personally,” Tagliani said. “I have been the brand ambassador for EpiPen since 2013, and since then we have successfully promoted food allergy awareness using the motorsports platform. It suits me well to have St-Hubert join our team. It’s just great. The whole family loves St-Hubert, and knowing how much my wife enjoys her chicken, it’s a perfect fit!”

You can see a video of the sponsorship announcement at the Motorama Custom Car and Motorsports Expo via the Tagliani Autosport Facebook Page.

EMAIL ASHLEY AT ashley.mccubbin@popularspeed.com

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Ashley McCubbin

Currently the Executive Editor for Popular Speed, Ashley McCubbin also runs Short Track Musings, while handling media relations for OSCAAR. Currently living in Bradford, Ontario, she spends her weekend at the local short tracks in the area taking photos.