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Formula One

Red Bull and TAG Heuer Stick Together Until 2018

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Red Bull will continue to use a TAG Heuer-branded power unit for the next two Formula One seasons.

The team has partnered with the Swiss manufacturer since 2016 and they will remain as official timekeeper, official watch and team performance partner of the team. The company’s logo is also featured on the livery of the car.

TAG have been involved in the sport since the 1970s, working with Ferrari before about three decades with McLaren until last year. McLaren are is the first team to have used a badged TAG engine in F1, working with TAG and Porsche between 1983 and 1987.

Christian Horner, the team principal of Red Bull, is delighted to be able to continue the partnership between the two.

“I am very pleased to be extending our engine partnership with TAG Heuer today,” he said.

“TAG Heuer and Red Bull Racing are two brands which both have a passion for racing and a drive to do things differently, and this form the basis of our partnership.”

Marc Biver, TAG Heuer’s global sports director, also says that he is delighted to extend the deal.

“Formula One is part of TAG Heuer’s DNA,” he said.

“Red Bull Racing is a young, dynamic and driven team, perfectly in tune with our marketing strategy. This extension will give us even greater visibility, with a real focus on the future.”

Red Bull rebadged their power units this season after a difficult relationship with their engine partner Renault throughout 2015. The team claimed their worst Constructors’ Championship finish since 2008, finishing fourth on with 187 points.

However, in 2016, things have gone more smoothly between the two, and the team benefitted from a Renault update to their power units at the Monaco Grand Prix. The Austrian team extended their total of wins with their partner to 52 after wins in Spain and Malaysia.

Red Bull confirmed in May that they are sticking with Renault power units until the end of 2018. Toro Rosso are will be joining their sister team in using the French manufacturer after one season with a 2015-spec Ferrari power unit. They also could potentially rebrand their engine ahead of next season.

EMAIL CAMERON AT cpatersonf1@gmail.com

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Cameron Paterson

Cameron Paterson has been a watcher of Formula 1 since 2007, a casual television watch evolved to watching and reading anything related to something with wheels and an engine. A fan of writing, it was a no-brainer about what to do to try and get into motorsport, consistently discussing things about this great sport since 2016.